TORONTO—As the US Open heats up in NYC, another tennis tournament just wrapped up. The National Bank Open, presented by Rogers, took place at Sobeys Stadium in Toronto Aug. 1–13.

And just like other major sporting events, it featured influencer-centric experiences.

Amazon Canada teamed up with Vancouver-based Black Label Designs and BLD Collective to create two activations—the Serving Challenge and a suite experience at the stadium—as part of the Amazon Influencer Program’s campaign, which featured Canadian tennis player Leylah Fernandez.

Rather than watching from the sidelines, the Serving Challenge with Fernandez, which was held at a private residence on Aug. 3, allowed the invited creators to get in on the tennis action, said Pria Rajput, founder and creative director of Black Label Designs, as well as engage with brand partners including L’Oreal, Biolage, Garnier, MIO, Newell, and Thayers.

On site, L’Oréal hosted a recovery lounge; Biolage, a popsicle stand; Garnier, a juice bar; and Mio, a hydration station.

On Aug. 4 and 5 at the stadium, the creators had a courtside view inside a suite built out specifically for creating high-quality content. Products from each of the sponsors were on display in the suite.

Keep scrolling to see more from Amazon Canada’s influencer activations…

The Serving Challenge with Fernandez allowed the invited creators to get in on the tennis action. Photo: Courtesy of Black Label Designs

The tennis court featured Amazon branding. Photo: Courtesy of Black Label Designs

At the Biolage-branded popsicle stand, attendees rang a bell to receive a refreshing retreat. Photo: Courtesy of Black Label Designs

L’Oréal’s poolside recovery lounge included mocktails, massages, and branded pool floats. Photo: Courtesy of Black Label Designs

L’Oréal products were also on display. Photo: Courtesy of Black Label Designs

For Mio, BLD created a vending machine-inspired display with branded bottles and flavor options. Photo: Courtesy of Black Label Designs

Orange florals adorned a display of Thayers products. Photo: Courtesy of Black Label Designs

Garnier served up green juices. Photo: Courtesy of Black Label Designs

Newell, which owns popular household and office brands like Sharpie, Rubbermaid, Paper Mate, Coleman, and Yankee Candle, sponsored a photo booth. Photo: Courtesy of Black Label Designs

A backdrop inspired by a tennis court, complete with balls and a net, offered attendees another photo moment. Photo: Courtesy of Black Label Designs

On Aug. 4 and 5, the creators had a courtside view from a suite. Photo: Courtesy of Black Label Designs

It featured a vanity station stocked with products from the sponsors. Photo: Courtesy of Black Label Designs

Orange tennis balls and rackets decorated the space. Photo: Courtesy of Black Label Designs

Newell hosted a personalization station. Photo: Courtesy of Black Label Designs

Attendees were able to sign a board using the company’s products. Photo: Courtesy of Black Label Designs

Tote bags filled with goodies were the takeaway. Photo: Courtesy of Black Label Designs