Can Apple Stock’s Premium Survive The Memory Squeeze On Its Margin?

September 11, 2026

Apple (AAPL) is selling iPhones and Macs faster than it can build them, but the number a holder should fear most is the gross margin underneath those sales. Leaving out tariff refunds, that margin fell in the June quarter and is guided lower again for the September quarter. Management puts both steps down to rising memory prices, while the stock’s price-to-earnings multiple sits near the top of its 10-year range.

  

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