China auto industry offers big export opportunities and unique domestic use cases: BlackBe

November 10, 2026

BlackBerry CEO John Giamatteo discusses rising demand for the company’s safety-certified software as Chinese automakers expand into overseas markets. He also addresses China’s intense price competition, highlighting that BlackBerry’s higher-end automotive systems are less price-sensitive. In India, BlackBerry is prioritising its automotive partnerships, particularly with Tata, as it looks to expand into physical AI.