Whole Foods CEO bets on smaller stores and the latest Amazon tech to win over shoppers
September 3, 2026
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Whole Foods received some rare praise on an Amazon (AMZN) earnings call dominated by talk about AI, Amazon Web Services, and some more AI.
“If you look at the growth in geographies that Whole Foods Markets are in, they’re significantly outpacing the growth of comparable grocers, and the profit trajectory continues to trend the right way as well,” Amazon CEO Andy Jassy told analysts. “We found a new format there in Daily Shop in urban settings. It’s off to an amazing start that we’re expanding very rapidly.”
Indeed, the praise was well-deserved.
The business appears to be doing well during a period in which competing grocers, such as Walmart (WMT), Target (TGT), and Kroger (KR), are locked in price wars and the US consumer continues to navigate food inflation.
Second quarter sales in Amazon’s physical stores segment — which is mostly Whole Foods’ nearly 540 stores — grew 4% from the prior year. The company is aggressively opening up new locations, especially smaller sites in urban areas that offer more grab-and-go foods.
It’s also investing in technology to enhance the shopping experience.
At the helm of Whole Foods is CEO Jason Buechel. He joined the company in 2013 as chief information officer, where he spearheaded the grocery chain’s digital infrastructure, e-commerce, and delivery capabilities before rising to COO.
When Whole Foods co-founder John Mackey retired in September 2022, he handpicked Buechel as his successor. Buechel was recently promoted to vice president of Amazon Worldwide Grocery Stores, placing him in charge of unifying Whole Foods, Amazon Fresh, and Amazon Go under a cohesive retail strategy.
“Having the opportunity to work side by side with John Mackey over those 11 months was also a great learning experience,” Buechel said in a new episode of the Power Players With Brian Sozzi podcast (video above, listen below).
“At the same time, a big thing that I did was something we called the Whole Conversations Tour, where I went out and visited with each one of our regions and connected with suppliers, customers, community members, all of our stakeholders to understand what are the most important things that we need to be focused on and what our greatest opportunities are as a company,” Beuchel said. “And there are a couple areas we really wanted to double down on. One was reaccelerating growth. We’d been in kind of a space where we’d really pulled back on the number of new stores that we were opening,”
Here are several notable excerpts from our chat with Buechel.
On the new smaller-store Daily Shops concept:
“As it relates to the Daily Shops, we’ve got 12 stores, six of them are in London, six here in the US — most in Manhattan. The store you shop at is about 40,000 to 45,000 square feet. We’ve got full-service offerings basically spread across the perimeter of meat, seafood, specialty cheese, prepared foods. And what we’ve done is taken the very best of Whole Foods and condense it down into what is closer to a 9,000-to-12,000-square-foot experience. By having a smaller footprint, we can be closer to where our customers are at. As you might imagine, especially in Manhattan, the ability to open a dozen more 40,000-square-foot stores is a very complicated process and would take years and years and hit probably a decade when we look at how complicated some of those projects can get. And the reality is, in this smaller footprint, we can move much quicker and help serve our customers’ needs. And this is really allowing customers to quickly grab and go. A lot of this is really geared towards how our customers are shopping today, which is more frequently. They’re not doing one large basket for a week or two. They’re shopping on a regular basis. The average customer right now is shopping for food three to four times a week. And this new concept is really helping support that.”
On the potential for Daily Shops:
“I see hundreds, quite frankly. This will be an opportunity where not only do we see this showing up in many dense urban areas across the country, but I think this concept will allow us to get to places that maybe we wouldn’t be able to put a full-sized Whole Foods. I also think about things like college campuses.”
On the new Dash Carts:
“Something that I’m excited about is some of the work that we’ve been doing right now with our Dash Carts. Earlier this year, we unveiled a brand-new version of our Amazon Dash Cart. It is 25% lighter than our previous version. It’s got 40% more capacity. And it’s really aimed to help serve sort of family-size shopping trips. And we’ve gotten tremendously positive feedback on customers because they can actually shop, check out, and bag their groceries all at once.”
On the “whole paycheck” moniker:
“You’re the first person to bring it up to me in a very long time at this point. And a lot of the folks who do, I sort of challenge them by saying ‘Hey, I want you to … go to the store, do an honest comparison of like items, and tell me what you see.’ I had a retail analyst who really challenged me about 18 months ago or so, and was trying to point out where he thought things were a lot better, and came back afterwards and was like, ‘Hey, I might not have believed you exactly, but I was able to see it for myself.’ And when you layer in the promotional side of it — and this is where the value really rings for customers — if you are a Prime member, you get that extra 10% off sale items.”
On high meat prices:
“This is an area that we are focused on with suppliers. There’s some macro challenges at play here that a lot of us aren’t in control of. One of the things that we really lean into is making sure that we are absorbing as much of the costs we can ourselves before passing on to the customers. Hopefully you’ve noticed as you go to the meat case, we have some great value every single week in promotion.”
Brian Sozzi is Yahoo Finance’s Executive Editor, host of the Power Players with Brian Sozzi podcast, and a member of Yahoo Finance’s editorial leadership team. Follow Sozzi on X @BrianSozzi, Instagram, and LinkedIn. Tips on stories? Email brian.sozzi@yahoofinance.com.
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